![]() Look for bangers like ‘I Am’ with it’s string based Quay Global beat, ‘Never Recover’ with a feature verse from Drake, or the huge opener ‘Off White VLONE’ alongside Chicago’s Lil’ Durk and Canadian Nav. Another on a fierce career success trajectory, the synergy between the two was instant and the mixtape spawned a ton of hits. Not content with this major label chart success, he then went back to the street route and released a street mixtape with close friend and College Park (south of Atlanta) native Gunna. Now clocking in at over 500 million plays, it’s a plodding Wheezy/B-Rackz beat that suits Lil’ Baby more than Drizzy, but the combined star power was a signal of what was to come, hitting top ten on the Billboard Hot 100, and features the hilarious ‘wah wah wah, bitch I’m the baby’ line. The big feature on the album is, of course, ‘Yes Indeed’ with Drake, and the first track to put him in front of millions of fans globally. In the song he shows his ability to talk a lot of trash, but also to ride the beat with skill, and starts to show the type of lyrical ability not often seen from many new school MCs. ![]() Produced, ironically, by Southside, the track and video is a homage to where he is from, and includes a lot of colloquialisms that might go over the head of non-Atlanta natives, like in the chorus “long live Troup, my OG, man that nigga from the southside” – a reference to slain rapper Keith Troup from Atlanta – and “I’m with Derez in Clayco” – mentioning Derez De’shon of ‘Hardaway’ fame, and Clayco aka Clayton County in Georgia – one of the most dangerous neighborhoods in the region, and, clearly, south of the city. By this time Lil’ Baby was one of my most anticipated artists as far as new music drops, and ‘Southside’ was the song that hit me like a brick wall. May 2018 saw the release of his debut album Harder Than Ever, and it was clear having Quality Control’s Coach K overlooking the project meant impeccable hood marketing and feature placements. ![]() From the same mixtape ‘Freestyle’ is another telling tale where he literally foreshadows his career from then, to now. Riding a Dmactoobangin beat, the track recently hit one million units and, as Dmac recalls, it was a beat he “made in my granny back room on head phones”. The lead single ‘All Of A Sudden’ featuring Memphis’ Moneybagg Yo, is the song that changed everything. Harder Than Hard and 2 The Hard Way followed, but it was Too Hard in 2017 that kicked the door down. Just 25 years of age, this Atlanta MC has been on my radar for three years and has gone through a career trajectory not unseen in this Spotify era, but one that has taken him to heights his mumbling flow might never have imagined.Īfter serving two years in prison for drugs charges, Baby started his run with his Perfect Timing mixtape that had early features from Lil’ Yachty and Young Thug. In a time when ‘mumble rappers’ are a staple, and an easy target for hip hop purists, it’s sometimes hard to take MCs seriously that do just that – mumble.ĭominique Jones, better known as Lil’ Baby, is the antithesis of that argument.
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